Sales reps act as retailers' beer category consultant, sells-in and executes retail merchandising and marketing elements, manages account inventory, and builds and maintains strong business relationships with retail customers. 

BEER CATEGORY CONSULTANT

Analyzes retailers' beer category (sales trends, cooler space allocation, display execution, pricing, POS execution, etc.), provides retailers strategies to grow beer category sales, and sells-in to retailers merchandising and marketing elements that increase Wasatch Distributing Co.'s share of sales.

Conducts a business review with retailers once per quarter, more frequently if needed.

MERCHANDISING AND MARKETING ELEMENT'S

Sells-in and executes company merchandising and marketing programs, ensuring that company's "Sales and Merchandising Standards" are met and that company share and quality of retail execution elements outperform competition:

• Point of Sale
• Displays - Impact and Location
• Taps
• Shelf Space
• Pricing

MANAGE ACCOUNT INVENTORY

• Using route accounting software, record account inventory and generate an effective order, balancing risk of out-of-stock and excess inventory, each sales call day, or as needed.
• Manage product freshness, in accordance with company's Product Rotation and Freshness Policies..
• Establish and maintain neat and orderly reserve inventory (back-stock).
• Execute all inventory-related elements contained in company's Sales Process: Rotate and fill retail accounts' shelves, face cooler, etc.

Other Duties, as Required

Verifiable track record of excellent job performance and work ethic.

Wasatch Distributing is a drug-free workplace and employees are subject to drug screens.

Wasatch Distributing Company, founded in 1948, is a privately-owned, middle market sales and distribution company of over 200 alcoholic and non-alcoholic beverage brands, supplied by Anheuser-Busch, Constellation, Uinta, Heineken, New Belgium, Full Sail, Sierra Nevada, Roosters, and other craft beer producers. The company serves over 600 retail customers in northern Utah.