About Nilson Homes

Nilson Homes is committed to creating a better tomorrow. A large production ready-to-move-in home builder, based in South Ogden, Utah, our Vision is to Improve lives by building community. Our Mission is to provide an exceptional experience for clients, team members, and partners by building thoughtfully designed, expertly crafted, ready-to-move-in homes in lasting communities planned for all stages of life.  

Job Description: Create and maintain an online brand campaign consisting of managing a social media calendar and posting engaging posts consistent with the marketing plan. You will use your tech-savvy skills to engage with clients online using effective design, technical, communication, and research skills. We are looking for an enthusiastic and creative Social Media Manager to join our growing marketing team. You will be a part of an in-house marketing team that is committed to building a social media following and promoting the Nilson Homes brand by driving engagement and creating an interactive community for homeowners and other key stakeholders. We need a team member who is serious about thinking outside the box and completing normal day-to-day social media management tasks such as creating a social media calendar, measuring engagement, answering customer questions, creating/promoting webinars, whitepapers, videos, etc. We want someone who wants to help us curate, create, and share articles, videos, innovations, and information in general that industry professionals would want to scroll through during their morning coffee or lunch break and learn something in the process.

You will work closely with other internal stakeholders including sales, marketing, construction, design, and operations to manage the brand strategy for Nilson Homes. As a Media Coordinator, you will be managing our online customer engagement.

Responsibilities:

• Implement the marketing plan 
• Create INCREDIBLE AND ENGAGING CONTENT 
• Develop effective social media campaigns 
• Gather and disseminate market and competitive intelligence 
• Ensure all media is consistent with Nilson Homes brand messaging 
• Build relationships internal and external 
•  Research current trends and audience preferences to create engaging content. 
• Facilitate and manage online conversations with clients including responding to queries or questions and referring clients to sales agents. 
• Facilitate training on proficient social media use for sales team and other coworkers. 
• Develop and implement social media calendar 
• Design and research new ways of engaging target markets 
• Generate buzz for our new home listings 
• Analyze key metrics for social media ad spends and report ROI 
• Develop social media tactics in support of Nilson Home’s sales goals 
• Develop and deploy successful social media campaigns from ideation to execution 
• Create engaging media content for social media posts 
• Build relationships with important company internal and external stakeholders  
• Develop deep expertise on social media use in industry and share insights with internal stakeholders 
• Passion for social media and proficiency with major social media platforms and social media management skills 
• Proficiency with video and photo editing tools, digital media formats, and HTML 
• Excellent social listening skills 
• Ability to understand historical, current, and future trends in the digital content and social media space 
• Strong copywriting and copy-editing skills 
• Impeccable time management skills 
• Detail-oriented approach with ability to work under pressure and meet deadlines 
• Ensure that all social media is accurate, up to date, and consistent with Nilson Homes brand strategy and values 
• Prioritize brand-building initiatives and allocate resources accordingly 
• Monitor NLT  

Qualities We are Looking For: 

• Basic understanding of construction and the home building process 
• Experience in real estate or new home construction 
•  Managing an effective marketing strategy and teams in a fast-moving market 
• Previous social media experience 
• Ability to deliver unique and engaging social media content 
• Familiar with online marketing strategies and how to implement them 
• Great analytical, multitasking, and communication skills 
• Solid knowledge of social media management tools (e.g. Hootsuite, Sprinklr, etc.) 
• Demonstrated success working cross-functionally in fast-moving, results-driven organization. 
• Entrepreneurial spirit and innovation mindset – able to think creatively, act independently and challenge the norm. Proactive work ethic, can-do attitude 
• Personable and professional in conversation, ability to work as face of the brand.   
• Proficient knowledge in Microsoft Office 365: Outlook, Excel, Word, Teams 
• Other computer skills include Dropbox 
• Adobe Creative Cloud (Photoshop, PremierPro) or equivalent digital media editing tools a plus 
• Analytics programs 
• Copywriting 
• Media Platforms 
• Website back end 
• Location of content and access 
• Organizational tools 
• Monday.com 
• Nilson Homes Culture & Core Values 
• Computer Skills to include Adobe, DocuSign, Dropbox, and Social Media 
• Microsoft Office 365: Outlook, Excel, Word, Teams