Finding the right person for the job begins with crafting a standout job listing that grabs the attention of the right candidates. In today’s competitive job market, it’s easy for your listing to blend in like Waldo in a crowd—minus the red stripes and glasses. But with the right approach, you can make sure your job post stands out. This guide from KSL Jobs will show you how to get the visibility your business needs, whether you're online or on the app.
Let’s break down everything you need to know.
Step 1: Create an account
Before you can post a job listing, you’ll need to create an account. This account will allow you to access “My Listings” to manage all your job postings, keep track of candidate engagement and communicate easily with applicants. If you don’t have an account yet, create one here and get started in minutes.
If you're managing more than one listing, it’s best to get in touch with our support team to connect with a representative. They can help streamline the process for you, making it easier to handle multiple postings and maximize your efficiency. Contact a rep to learn more.
Step 2: Create a job listing
With your account ready, it’s time to create your job listing. Here’s how to make it as compelling and informative as possible:
General information: Start by filling in the basics like the job title, location, employment type (full-time, part-time, or temporary), and salary range. Be as specific as possible while keeping this section clear and to the point. Don’t forget to select any company perks that might appeal to potential candidates.
Contact information: Next, ensure your contact details are accurate and up to date. We also recommend enabling the messaging feature by switching it to "on." This allows candidates to contact you directly through our platform, streamlining communication and making it easier to answer questions or schedule interviews quickly.
Application method: Some companies already use a service to collect applications and only rely on KSL Jobs for its excellent exposure. If that’s you, simply provide a URL to your application site. If not, KSL Jobs has you covered with built-in application tools.
Job description & qualifications: This is where your listing really starts to take shape. A well-written job description can be the difference between attracting top talent and getting overlooked. Here are a few tips to make it as effective as possible:
- Write a compelling position description: Start with a short, engaging summary of the role. Explain why this job is important and how it fits into the bigger picture of the company. For example, you could highlight the role’s impact on company growth or how the position contributes to key projects.
- Clearly define responsibilities: List out the main duties and responsibilities associated with the position. This gives applicants a clear idea of what their day-to-day tasks would look like. For instance, you could list responsibilities like managing client accounts, overseeing a team of workers, or coordinating project timelines.
- List essential qualifications: Stick to the essential skills and experience. It’s tempting to overload this section with long lists, but focusing on the key qualifications will make your listing more approachable. Requiring too many qualifications can limit your applicant pool, so ensure that each requirement is relevant to the role. For example, you could mention key qualifications like proficiency in specific software, years of industry experience, or certification in a particular field.
- Add additional info: Emphasize aspects of your company culture that will appeal to potential candidates. Showcase what makes your company an excellent place to work. The goal is to encourage qualified applicants to apply, and giving them insight into your positive work environment and unique benefits can motivate them to take the next step. Highlighting perks like remote work options, professional development programs, or a supportive, inclusive workplace are effective ways to draw attention to your company culture.
Step 3: Upload a professional logo
If you have a company logo, include it in your job listing. Not only does this help with brand recognition, but it also makes your listing look polished and professional. Just be sure to use a high-resolution image (at least 500px wide) for a clean, clear display on your job listing’s page.
Step 4: Upgrade your listing to stand out (web only)
Once your job listing is complete, you can boost its visibility by using our upgrade features—but note, these upgrades are only available through the KSL website, not the app. Upgrades can give your post the extra push it needs to stand out in a competitive marketplace:
- Boost ($15): While there’s a small fee, boosting your job listing is worth it. It moves your post to the top of relevant search results, giving it a significant visibility boost at the right moment. It will gradually move down the list over time, just like a regular post. This added exposure can make a big impact by catching the attention of potential applicants.
- Featured Days ($20 per day): For minimal cost, you can push your job listing to the top of relevant results for an entire day. This is a smart way to ensure that when you post a job, it doesn’t get lost in the shuffle. By keeping your listing at the top, you’re more likely to attract candidates who are actively searching that day. And if you’re pleased with the results, KSL Jobs allows you to schedule as many featured days as you want.
- Top Job ($25): This feature places your listing on the KSL Jobs homepage, making it super visible to everyone who visits the site. With such prominent placement, you’ll generate more interest and have a better chance of reaching a broader audience.
If you’re posting your first job listing, we’ve got good news! Your first listing automatically gets a free boost, helping you reach more job seekers without any added cost.
Step 5: Track your listing’s performance
Once your listing is live, you can easily track its performance from your dashboard. This allows you to see how many views your job is getting, how many candidates have applied, and how well your listing is performing overall. Monitoring this data can help you tweak future listings to improve results, or prompt you to consider upgrading your current job post if you're not seeing the engagement you expect.
Reach the right candidates today
Posting a job listing doesn’t have to be complicated, and with the right tools, you can make sure your job reaches the perfect candidates. By following these steps, you’ll create a compelling job listing and take advantage of advanced features that can help maximize its visibility. Whether it’s your first time posting or you’re looking to fill multiple roles, we’ve got everything you need to streamline the process and get results fast.
Ready to find the right candidate? Post a job listing today and start attracting the talent you need. Or, if you're curious, browse other listings to see what’s out there and get inspired!
