Posting a job online is like setting up a booth at a job fair. Just as a prime spot and compelling signage attract more visitors to your booth, the key to getting noticed online is having your job listing at the top of search results, paired with an engaging job title and description. With many organizations competing for the same talent, standing out can be tough. But don’t worry, we’re here to help you generate more interest in your job listings on KSL Jobs with these six posting tips.
1. Create a compelling job title
The first step to getting noticed is crafting effective messaging, starting with the job title. Think about the kinds of titles that would catch your eye if you were browsing the best job posting sites. Typically, they’re specific and targeted. For example, instead of “Office Manager,” try “Office Manager with Bookkeeping Experience” if that’s what you need. The more specific, the better. Also, include keywords that your ideal applicants are likely to search for.
2. Write an engaging job description
Once you have a strong title, the next step is crafting a clear and engaging job description. This is your opportunity to highlight what makes the job and your company stand out. Start by outlining the key responsibilities, so applicants know exactly what they’re signing up for. Then, showcase the benefits of the role to give them an incentive to apply. Whether it’s health insurance, remote work options, child care or growth opportunities, make sure they’re aware. And don’t forget, a little insight into your company culture can go a long way in attracting the right candidates.
Browse to compare live listings
3. Take advantage of “Featured Days”
If you want the prime spot at the virtual job fair, consider using KSL Jobs’ “Featured Days” feature. For minimal cost, you can push your job listing to the top of relevant results for an entire day. This is a smart way to ensure that when you post a job, it doesn’t get lost in the shuffle. By keeping your listing at the top, you’re more likely to attract candidates who are actively searching that day. And if you’re pleased with the results, KSL Jobs allows you to schedule as many featured days as you want.
4. Use the KSL Jobs “Boost” feature
Another simple way to get your listing to the top of the search results is by using KSL Jobs’ “Boost” feature. Yes there’s a small cost, but it’s worth it. Boosting your job listing pushes it to the top of relevant search results, giving you a burst of visibility right when you need it. But unlike a Featured Day, it gradually moves down like a standard listing.This extra exposure can make a big difference in catching the attention of potential applicants.
5. Make your job a “Top Job”
Want even more visibility? Consider making your job a “Top Job.” This feature places your listing on the KSL Jobs homepage, making it super visible to everyone who visits the site. With such prominent placement, you’ll generate more interest and have a better chance of reaching a broader audience.
6. Be transparent about job requirements
Listing a job is your first chance to build trust with potential candidates. Being honest and transparent about the position will make job seekers feel more comfortable applying. Include realistic requirements for the role along with any non-negotiable qualifications. It’s also smart to provide the salary range. While some might worry that listing the salary could deter applicants, it actually helps attract those who are a good fit and ready to apply. By being upfront, you save time and ensure that those who apply are genuinely interested.
Ready, set, list!
Implement these tips and make your way toward increasing the quality and quantity of applications for your listing on KSL Jobs. From writing the perfect job title to using features such as Boost and Top Job, you’ll stand out and get the attention you need to make that special hire. So go ahead, post a job with confidence and fill your inbox with qualified applicants’ resumes.
