Unemployment may be at an all-time low, but that doesn’t mean getting the job of your dreams is effortless. However, there may be a way to make it easier. Rather than relying strictly on a resume and cover letter, consider creating an online portfolio.

According to a 2018 survey by The Harris Poll, 66% of employers do an online search to learn more about prospective employees. That often includes a Google search. With an online portfolio, you can set the narrative. It’s a chance to make a good first impression, even before talking to a hiring manager.

What is it?

Also called a digital portfolio, it is a visual representation of who you are and what you can do. Whereas a resume is a written list of your abilities and experience, an online portfolio shows your work in images and videos.

An online portfolio can be a basic website, but isn’t limited to one. It could instead be a video channel or a blog. For example, if you’re a performer, you might have a YouTube channel. There is one major difference between simply having a website versus having a portfolio. The latter is specifically for helping you land a job. Thus, it needs to be carefully curated to show how you would fit in with the organization you're applying to.

Who needs one?

An online portfolio is particularly important when people need to see your work. Performers, artists and photographers are obvious candidates. But one could also be useful for many creative jobs such as:

  • Writers
  • Cosmetologists
  • Web designers
  • Carpenters
  • Videographers
  • Models
  • Software developers

That doesn’t mean accountants, analysts or anyone else couldn’t benefit from one. If you’re a whiz at creating spreadsheets and charts, show examples here. You might include a short tutorial video explaining a project you headed. That PowerPoint you received compliments on? This is the place for it. If you have work in different disciplines, this is an easy way to organize and display that variation.

Best practices

When researching candidates online, 58% of employers said they are looking for confirmation that the candidate can do the job, according to The Harris Poll. Having an online resume is an easily accessible option for showing just that.

Be purposeful

When creating your online portfolio, first decide what story you want to tell. What is the purpose of this site, anyway? Once you’ve determined your focus, you’ll have a better idea of what skills you want to feature.

Be positive

Next, choose your best work samples. Don’t include everything you’ve done since high school. While it’s OK to show progression, you don’t want to highlight subpar work. And be positive. Saying a particular piece wasn’t your best will not make you sound humble or endearing. More likely, just untalented. Of course, make sure all images are photographed or scanned well.

Be specific

The portfolio is ultimately about getting a job, so focus on how your skills can translate to the workplace. Be sure to highlight any quantifiable results, such as the fact you brought in 14 clients in the last month. Include any professional organizations you may belong to, as well.

This is also a chance to share your personality on an About Me page. Hiring managers don’t want to waste time, so keep it brief and professional. Include items such as:

  •  Interests: I’m an avid kickboxer and teach three classes a week at a local gym.
  • Accomplishments: I was recently named Student Journalist of the Year.
  • Hobbies: I enjoy fly fishing in Montana every summer.
  • Background: I spent three intensive months studying so I could pass the CPA exam in one sitting.

Be available

Once you’ve attracted employers, make it easy for them to contact you for a job interview. You don’t need to include your home address — internet safety rules still apply — but you should include a contact form. Be sure to include your resume, as well. 

Keep it fresh

An online portfolio is easily customizable, so you can change it to fit whichever organization you are applying to. A resume may work for any company because it is a list of your responsibilities or roles. The portfolio can show examples of the different types of projects you worked on, fleshing out the relevant experiences.

You can regularly add new content, too. For instance, an illustrator could quickly add the latest piece and delete old ones that no longer seem up to snuff. Then, employers will see your most recent accomplishments. By including a variety of pieces, you're showing your professional progress. 

Final thoughts

This is your opportunity to promote your brand. Make sure your website is cohesive, clean, professional and easy to navigate.

  • Use clearly labeled tabs
  • Ensure the page works across different browsers
  • Include links to LinkedIn, relevant social media, etc.
  • Stay current with industry trends and make changes accordingly
  • Update your site regularly

Nearly every business has a digital presence, so it makes sense to have an online portfolio to promote yourself, as well. Create one that reflects your talents and personality. Next, search KSL Jobs for employment opportunities. Adjust your site as needed, and then include a link to it on your resume. Potential employers will get a broader picture of who you are and how you’re a perfect fit.