Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Product Marketing Specialist 

REPORTS TO   

Senior Marketing Manager   

LOCATION 

Corporate Office   

Salt Lake City, UT   

STARTING DATE  

Immediately    

POSITION TYPE   

Full Time   

OUR COMPANY 

Deseret Book Company is a mission-driven company building a culture that encourages diversity in thought, and product and experiences. Our mission is to create, publish, and deliver products and experiences that cultivate stories worth telling, questions worth exploring, and beauty worth sharing.   

We’re a company that understands each person we engage with is seeking something to help them find peace and comfort, learn, grow, and bring more light and spiritual truth into their lives. If you’re passionate about inspiring people to live better lives, then this is a place where you will find it. 

THE OPPORTUNITY   

The Marketing Specialist will implement and execute go-to-market marketing strategies for various consumer products and categories (including, but not limited to gifts for missionaries, baptism, graduation, jewelry, clothing, home décor, fine art, etc.) targeted to members of the Church of Jesus Christ of Latter-day Saints.    

This individual is directly involved in the launch of new products from the development stage in laying out the value proposition to our customers through various channels. The Marketing Specialist also supports the marketing team on various other projects, including digital marketing, design, video and photoshoots, event and campaign strategies, and copywriting. Deseret Book is a media and lifestyle company that caters to members of The Church of Jesus Christ of Latter-Day Saints.   

Successful candidates will have an understanding of products and audiences and have experience creating and executing strategic product marketing plans. The candidate should have experience in public relations and also be able to collaborate well with others and give and receive focused feedback. 

RESPONSIBILITES INCLUDE: 

80% Marketing Strategy Implementation. Develop marketing strategies and plans for key products that full-fill a job to be done for our communities and activate those strategies. This includes: 

• Research and analyze market trends and apply this knowledge to marketing strategies that will reach and motivate the target audience.  
• Execute those plans by working with channel managers, media buyers, and other team members in a collaborative and cooperative environment.  
• Work closely with Senior Marketing Manager to determine KPI’s and budget.   
• Analyze sales and KPI performance, and report regularly on strategy and sales performance.   

20% PR Outreach. Drive awareness of our key products through communications channels including news outlets, media organizations, podcasters, and influencers. This includes: 

• Build relevant relationships to increase awareness for Deseret Book brand, products, and experiences. 
• Develop plans to execute with these channels that will create awareness of brand, products, and experiences. 

REQUIRED SKILLS & QUALIFICATIONS 

• Bachelor’s degree in marketing, communications, public relations, or related field OR 2-3 years' work experience in marketing  
• Great team player and works well in a collaborative environment.   
• Detail-oriented: Ability to analyze results, prioritize work and organize time   
• Strong problem-solving and decision-making skills   
• Excellent communication skills, both written and oral   
• Proficient with technology: Microsoft Suite (Word, Excel, PowerPoint)   
• Self-motivated and great self-manager   
• Must be current on market trends and customer needs in conjunction with company mission and brand   
• Experience in public relations   
• Experience working with a project management system a plus 

BENEFITS 

• Excellent medical, dental, and life insurance   
• 401(k) savings plan with company matching funds   
• Company-funded retirement plan   
• Merchandise discount   
• Discounted UTA Eco pass   
• Paid leave and holidays   
• Hybrid work schedule 

EQUAL OPPORTUNITY AND DIVERSITY 

We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.  

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://admin.sourcingpro.io/apply/81000/463301/